Thursday, November 18, 2010

FARMERS MARKET CHEATING



Last week a manager for Southern California's largest farmers market operator claimed at a state hearing held by the California Department of Food and Agriculture that Mexican produce was sold as local. A vendor, he said, buys wholesale and misrepresents it as his own. So all the chatter about wholesale products at farmer's market is now official. Just from my experience buying at different farmers markets, this does not really surprise me. Often the 'local' produce is not as fresh as is should be and doesn't taste accordingly. A couple of weeks ago, I became a shareholder of the Silverlake Farms/CSA program, allowing me to pick up seasonal produce sustainably and locally grown in Los Angeles. This is the best produce I have ever had in L.A. It reminded me of how easy it is to forget the taste of farm fresh and healthy vegetables and fruits. But now that I have my 'fresh taste' back, I am not willing to compromise any more. 

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